Recently I did a seminar on Brand Strategy & Story Marketing. After my talk, a young woman approached me and asked if I had a recommended reading list related to marketing and business that would be helpful to someone building their business. I had to stop and think about it.
I queried some business leaders I knew in a mastermind group to get their input, and between their input and my own, here’s the list we came up with. Keep in mind this is by no means exhaustive, but if you desire to move ahead, you won’t go wrong reading any of these titles.
The Purple Cow by Seth Godin http://www.sethgodin.com/purple/
Good to Great by Jim Collins http://www.jimcollins.com/index.html
Start With Why by Simon Sinek https://www.startwithwhy.com/
The On-Purpose Person by Kevin McCarthy http://www.on-purpose.com/the-on-purpose-person-wide.html
The E-Myth by Michael Gerber http://www.michaelegerbercompanies.com/
Your Marketing Sucks by Mark Stevens http://www.msco.com/
Permission Marketing by Seth Godin http://www.sethgodin.com/permission/
The End of Competitive Advantage by Rita McGrath http://ritamcgrath.com/books/the-end-of-competitive-advantage/
The Power of Habit by Charles Duhigg http://charlesduhigg.com/the-power-of-habit/
Eat that Frog by Brian Tracy http://www.briantracy.com/catalog/eat-that-frog-2nd-edition
The Tipping Point by Malcolm Gladwell http://gladwell.com/the-tipping-point/
Who’s Got Your Back by Keith Ferrazzi http://keithferrazzi.com/products/whos-got-your-back
Inbound Marketing by Brian Halligan
How to Become a Rainmaker by Jeffrey J. Fox
No Man’s Land by Doug Tatum
COMING SOON: A compelling book that sheds light on a dark problem…
Made in the U.S.A., by Alisa Jordheim, is a compilation of five true stories of adults (4 women & 1 man) trafficked as children. Each story is preceded by an overview of the type of trafficking the story addresses and followed up by a statement from the survivors themselves. The purpose of the book is to provide insights on how American children are taken captive and often coerced to remain in a lifestyle of commercial sexual exploitation. All profits from the book will be distributed to nationally recognized agencies providing either preventive or
restorative service for child survivors of Domestic Minor Sex Trafficking.
Want to pre-order a copy? Click here.